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Sadiq Vs Zac: How Do Londoners See The Mayoral Candidates?
12 October 2015
We conducted a focus group for the BBC’s Sunday Politics London, asking a cross section of the capital’s electorate exactly what it is they are looking for in the next mayor and exploring their perceptions of the two leading candidates. Paul Carroll summarises the findings.
National Arthritis Week
12 October 2015
The effect of and concern caused by arthritis and joint pain goes beyond people in their old age, says Debbie Lee Chan.
Blog: Measuring employee engagement in digital times
25 September 2015
We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos MORI, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine.
Plus ça change, plus c’est la même chose…
23 September 2015
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
Looking backwards and forwards
18 September 2015
Mark Diffley of Ipsos MORI Scotland reflects on the Scottish Independence referendum one year on for Public Affairs News
Scottish independence revisited
17 September 2015
Scots may be more sympathetic, but the SNP don't seem confident about a second referendum writes Mark Diffley of Ipsos MORI Scotland in City AM.