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Polls and Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

Recent Research

School leaders’ views on the state of education 24 April 2015 The Key’s school leaders are unconvinced by the current Government’s performance on education – just 10% are satisfied with the Government’s education record, while 77% are dissatisfied. School leaders’ views on the state of education

Peak in selling sentiment as house price optimism for 2015 grows 24 April 2015 The third monthly wave of the Halifax Housing Market Confidence Tracker in 2015 shows that two thirds of Britons (67%) expect the average UK property price to rise this year, up slightly from 64% who said this in February 2015. Peak in selling sentiment as house price optimism for 2015 grows

First results from major longitudinal survey on attitudes to immigration 22 April 2015 In a unique survey, Ipsos MORI will be interviewing a longitudinal panel of respondents on their attitudes to immigration throughout and after the election campaign. First results from major longitudinal survey on attitudes to immigration

Recent Publications

Your Care Rating 2014 Survey Results 27 April 2015 Results from the 2014 Your Care Rating Survey shows that resident feedback broadly paints an encouraging picture of life in care homes from the majority of homes which took part. Your Care Rating 2014 Survey Results

Communicating your brand purpose - Why you should not believe everything people say 17 April 2015 Many of the world’s largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers’ opinion of a brand and whether a positive reaction increases their likelihood to buy. Communicating your brand purpose - Why you should not believe everything people say

The Budget and the Economy Infographic 18 March 2015 Our pre-Budget poll sets out public opinion on the economy, the government’s performance and George Osborne. Download our infographic. The Budget and the Economy Infographic

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Political and Social Trends

Our long term political and social trends are unrivalled amongst polling organisations.

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Ipsos MORI Publications Policy

Ipsos MORI has a strong track record, going back more than 40 years, in making full details available of our published work to all interested parties. To this end, strict procedures are in place relating to our publishing process.

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