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Polls and Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

Recent Research

How Britain voted in 2015 22 May 2015 For every election since 1979, Ipsos MORI has produced estimates of how the voters voted. This is a profile of voting behaviour at the 2015 general election broken down by age, gender, social class and housing tenure. How Britain voted in 2015

Lloyds Bank Saving Report - Quarter 1 21 May 2015 The Lloyds Bank Saving Report is derived from independent consumer research. This provides a robust and representative sample of the entire UK market and its essential saving behaviours amongst UK bank account holders aged 18 – 75. Lloyds Bank Saving Report - Quarter 1

Dave and Ed vs Zayn and Kim K… who are the social media winners? 7 May 2015 New research from Ipsos MORI indicates that during the 2015 General Election, politics has (mostly) won the social media battle against entertainment news stories. Dave and Ed vs Zayn and Kim K… who are the social media winners?

Recent Publications

The NHS, the public and the election 6 May 2015 Ipsos MORI's health team have looked at what our data tells us about public perceptions of health topics discussed during the election. The NHS, the public and the election

Your Care Rating 2014 Survey Results 27 April 2015 Results from the 2014 Your Care Rating Survey shows that resident feedback broadly paints an encouraging picture of life in care homes from the majority of homes which took part. Your Care Rating 2014 Survey Results

Communicating your brand purpose - Why you should not believe everything people say 17 April 2015 Many of the world’s largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers’ opinion of a brand and whether a positive reaction increases their likelihood to buy. Communicating your brand purpose - Why you should not believe everything people say

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Political and Social Trends

Our long term political and social trends are unrivalled amongst polling organisations.

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Ipsos MORI Publications Policy

Ipsos MORI has a strong track record, going back more than 40 years, in making full details available of our published work to all interested parties. To this end, strict procedures are in place relating to our publishing process.

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