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Polls and Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

Recent Research

The NHS remains the most important issue facing Britain 27 February 2015 The February Economist/Ipsos MORI Issues Index shows that the NHS remains the most important issue facing Britain; last month it became the issue of highest salience for the first time since April 2006. The NHS remains the most important issue facing Britain

House price expectations cool for 2015 25 February 2015 The first wave of the Halifax Housing Market Confidence Tracker in 2015 shows three in five Britons (60%) expect the average UK property price to rise this year, down from 67% who said this in December 2014. House price expectations cool for 2015

Ipsos study for PayPal reveals drivers and barriers of mobile shopping around the world 19 February 2015 Research carried out by Ipsos for PayPal, which investigated the mobile shopping habits of more than 17,500 consumers in 22 countries, reveals insights on mobile shopping behaviour, barriers and growth markets. Ipsos study for PayPal reveals drivers and barriers of mobile shopping around the world

Recent Publications

Brand Purpose - Why brands need to be Superheroes 26 February 2015 It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile. Brand Purpose - Why brands need to be Superheroes

Social Listening Evaluation of the #BackClimateAction Tweetathon 20 February 2015 Ipsos MORI conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014. Social Listening Evaluation of the #BackClimateAction Tweetathon

Ipsos MORI Research Highlights - February 2015 16 February 2015 Find all the latest Ipsos MORI social and market research for the past month collated here in one easily accessible document. Ipsos MORI Research Highlights - February 2015

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Political and Social Trends

Our long term political and social trends are unrivalled amongst polling organisations.

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Ipsos MORI Publications Policy

Ipsos MORI has a strong track record, going back more than 40 years, in making full details available of our published work to all interested parties. To this end, strict procedures are in place relating to our publishing process.

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