Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
The NHS remains the most important issue facing Britain
27 February 2015
The February Economist/Ipsos MORI Issues Index shows that the NHS remains the most important issue facing Britain; last month it became the issue of highest salience for the first time since April 2006.
House price expectations cool for 2015
25 February 2015
The first wave of the Halifax Housing Market Confidence Tracker in 2015 shows three in five Britons (60%) expect the average UK property price to rise this year, down from 67% who said this in December 2014.
Brand Purpose - Why brands need to be Superheroes
26 February 2015
It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.