Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
How Britain voted in 2015
22 May 2015
For every election since 1979, Ipsos MORI has produced estimates of how the voters voted. This is a profile of voting behaviour at the 2015 general election broken down by age, gender, social class and housing tenure.
Lloyds Bank Saving Report - Quarter 1
21 May 2015
The Lloyds Bank Saving Report is derived from independent consumer research. This provides a robust and representative sample of the entire UK market and its essential saving behaviours amongst UK bank account holders aged 18 – 75.
The NHS, the public and the election
6 May 2015
Ipsos MORI's health team have looked at what our data tells us about public perceptions of health topics discussed during the election.
Your Care Rating 2014 Survey Results
27 April 2015
Results from the 2014 Your Care Rating Survey shows that resident feedback broadly paints an encouraging picture of life in care homes from the majority of homes which took part.
Communicating your brand purpose - Why you should not believe everything people say
17 April 2015
Many of the world’s largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers’ opinion of a brand and whether a positive reaction increases their likelihood to buy.