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Polls and Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research Archive and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

Recent Research

People underestimate past house price rises 5 February 2016 In December last year the public thought, on average, that there had been a 1% rise in the average national house price between October 2014 and October 2015, compared to the reality of 10% People underestimate past house price rises

New poll reveals Northerners' views on the Northern Powerhouse 4 February 2016 A new poll from Ipsos MORI North commissioned by the UK Northern Powerhouse International Conference and Exhibition has thrown fresh light on people in the North of England’s views on the Northern Powerhouse project. New poll reveals Northerners' views on the Northern Powerhouse

Survey for The Equality Trust on Tax Credits 3 February 2016 Ipsos MORI asked a nationally representative sample of adults about their perceptions of tax credit withdrawal rates on behalf of The Equality Trust. Survey for The Equality Trust on Tax Credits

Recent Publications

ASI:Connect - A communications pre-test designed for today’s media landscape & creative challenges 27 January 2016 Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But how do you know whether your communication is great or average? ASI:Connect - A communications pre-test designed for today’s media landscape & creative challenges

Preparing for later life; working longer and saving more 13 January 2016 This research by Ipsos MORI in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people’s attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this. Preparing for later life; working longer and saving more

Explaining Cameron's Comeback 4 January 2016 David Cameron’s victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016. Explaining Cameron's Comeback

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Political and Social Trends

Our long term political and social trends are unrivalled amongst polling organisations.

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Ipsos MORI Publications Policy

Ipsos MORI has a strong track record, going back more than 40 years, in making full details available of our published work to all interested parties. To this end, strict procedures are in place relating to our publishing process.

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