Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Communicating your brand purpose - Why you should not believe everything people say
17 April 2015
Many of the world’s largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers’ opinion of a brand and whether a positive reaction increases their likelihood to buy.
Ipsos MediaCT Tech Tracker Q1 2015
17 March 2015
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Generation Next: Tomorrow’s Voters Infographic
16 March 2015
In this Infographic briefing, we look at young people’s disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age.
Leadership Connections, HR and the C-suite
12 March 2015
New research from Ipsos MORI Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this.
Brand Purpose - Why brands need to be Superheroes
26 February 2015
It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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