Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Living Wage in Scotland
27 May 2015
The Scottish Government has published research conducted by Ipsos MORI Scotland and Loughborough University which considers a number of issues for consideration in paying the Living Wage in Scotland.
The NHS, the public and the election
6 May 2015
Ipsos MORI's health team have looked at what our data tells us about public perceptions of health topics discussed during the election.
Your Care Rating 2014 Survey Results
27 April 2015
Results from the 2014 Your Care Rating Survey shows that resident feedback broadly paints an encouraging picture of life in care homes from the majority of homes which took part.
Communicating your brand purpose - Why you should not believe everything people say
17 April 2015
Many of the world’s largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers’ opinion of a brand and whether a positive reaction increases their likelihood to buy.
Alcohol Purchasing - The Consumer Perspective Infographic
15 April 2015
Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector.
Ipsos MediaCT Tech Tracker Q1 2015
17 March 2015
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Generation Next: Tomorrow’s Voters Infographic
16 March 2015
In this Infographic briefing, we look at young people’s disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age.
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