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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Brand Purpose - Why brands need to be Superheroes 26 February 2015 It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile. Brand Purpose - Why brands need to be Superheroes
Social Listening Evaluation of the #BackClimateAction Tweetathon 20 February 2015 Ipsos MORI conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014. Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos MORI Research Highlights - February 2015 16 February 2015 Find all the latest Ipsos MORI social and market research for the past month collated here in one easily accessible document. Ipsos MORI Research Highlights - February 2015
Millions of visits to The Royal Parks in London, and high ratings given by visitors 28 January 2015 During 2013/14 Ipsos MORI carried out a programme of visitor research for The Royal Parks, an executive agency of the Department for Culture Media and Sport. Millions of visits to The Royal Parks in London, and high ratings given by visitors
Beyond The Hype - The Value of Emotional Advertising 19 January 2015 What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too. Beyond The Hype - The Value of Emotional Advertising
National Housing Federation: Impact of welfare reform on housing associations 8 January 2015 In this final wave of Ipsos MORI research for the National Housing Federation with housing associations, the longer term impacts on landlords appears to be mixed. National Housing Federation: Impact of welfare reform on housing associations
Research for Energy UK November 2014 Energy UK, on behalf of its members, has commissioned Ipsos MORI to understand consumer opinions of, and engagement with, the retail energy market. Research for Energy UK
Ipsos MORI Research Highlights - November 2014 19 December 2014 Download the latest monthly market and social research highlights and findings from Ipsos MORI on business, politics, the economy, marketing, communications and society. Ipsos MORI Research Highlights - November 2014
Ipsos MediaCT Tech Tracker Q4 2014 17 December 2014 Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology. Ipsos MediaCT Tech Tracker Q4 2014
IPA Effectiveness Awards 2014 11 December 2014 This year’s IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their ‘Good Call’ campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand. IPA Effectiveness Awards 2014
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