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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Your Care Rating 2014 Survey Results 27 April 2015 Results from the 2014 Your Care Rating Survey shows that resident feedback broadly paints an encouraging picture of life in care homes from the majority of homes which took part. Your Care Rating 2014 Survey Results
Communicating your brand purpose - Why you should not believe everything people say 17 April 2015 Many of the world’s largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers’ opinion of a brand and whether a positive reaction increases their likelihood to buy. Communicating your brand purpose - Why you should not believe everything people say
Alcohol Purchasing - The Consumer Perspective Infographic 15 April 2015 Ipsos Marketing were approached by Off Licence News to create the consumer perspective for The Drinks Retailing Awards 2015. The research provided insight into consumer and shopper preferences and how this impacts on retailers in the alcohol sector. Alcohol Purchasing - The Consumer Perspective Infographic
The Budget and the Economy Infographic 18 March 2015 Our pre-Budget poll sets out public opinion on the economy, the government’s performance and George Osborne. Download our infographic. The Budget and the Economy Infographic
Public Health England 2014/2015 Stakeholder Research 17 March 2015 Ipsos MORI was commissioned to undertake Public Health England’s second wave of research with stakeholders, following on from the baseline wave conducted in 2013/14. Public Health England 2014/2015 Stakeholder Research
Ipsos MediaCT Tech Tracker Q1 2015 17 March 2015 Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology. Ipsos MediaCT Tech Tracker Q1 2015
Generation Next: Tomorrow’s Voters Infographic 16 March 2015 In this Infographic briefing, we look at young people’s disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age. Generation Next: Tomorrow’s Voters Infographic
Leadership Connections, HR and the C-suite 12 March 2015 New research from Ipsos MORI Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Leadership Connections, HR and the C-suite
Brand Purpose - Why brands need to be Superheroes 26 February 2015 It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile. Brand Purpose - Why brands need to be Superheroes
‘Personal hooks’ the key to tackling Scotland’s digital divide 25 February 2015 Explaining how the internet is relevant to people’s personal hobbies and interests is key to tackling Scotland’s digital divide, according to a new report by the Carnegie UK Trust and Ipsos MORI. ‘Personal hooks’ the key to tackling Scotland’s digital divide
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