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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Are your customers working too hard? 17 May 2016 A new report from Ipsos Loyalty investigating the role Customer Effort plays on customers’ satisfaction with complaints handling and on broader outcomes such as advocacy and loyalty Are your customers working too hard?
The Path from Ad Blocking Purgatory to Programmatic Nirvana 16 May 2016 In this new paper from Ipsos Connect, Adam Sheridan and Agnes Gilbert address some of the key issues around escaping ad blocking purgatory and returning to the programmatic nirvana originally promised. The Path from Ad Blocking Purgatory to Programmatic Nirvana
Understanding Society May 2016: The death of polling? 11 May 2016 This issue of Understanding Society focuses on two closely connected topics that are core to what we do at Ipsos MORI: the government’s push to open up and improve the policy making process, and the very real challenges around the legitimacy of our democratic system. Understanding Society May 2016: The death of polling?
Cyber Security Breaches Survey 2016 8 May 2016 Ipsos MORI was commissioned by the Department for Culture, Media and Sport to carry out quantitative and qualitative research with UK businesses on cyber security. Cyber Security Breaches Survey 2016
Employer Investment Fund (EIF) and Growth and Innovation Fund (GIF) Programme Level Evaluation 5 May 2016 Ipsos MORI and the Institute for Employment Studies were commissioned to undertake a programme level evaluation of the Employer Investment Fund (EIF) and Growth and Innovation Fund (GIF). Employer Investment Fund (EIF) and Growth and Innovation Fund (GIF) Programme Level Evaluation
Shifting Ground: Views on immigration during the long term and during election campaigns 4 May 2016 A major new research study by Ipsos MORI looks at how British attitudes towards immigration have changed over the long term and during election campaigns. Shifting Ground: Views on immigration during the long term and during election campaigns
The many faces of modern Motherhood 29 April 2016 Marketers and advertisers crave simplicity. But by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood? The many faces of modern Motherhood
Ipsos MORI Research Highlights - April 2016 28 April 2016 Ipsos MORI's research highlights for April 2016 features the doctors' first all out strike, the government’s falling popularity and the Queen is still as popular as ever. Ipsos MORI Research Highlights - April 2016
Building the Northern Powerhouse 28 April 2016 A summary of Ipsos MORI North research findings from the inaugural UK Northern Powerhouse International Conference and Exhibition in February 2016. Building the Northern Powerhouse
Drinkaware Monitor 2015: UK adults' experiences of and views on cutting down 26 April 2016 Drinkaware commissioned Ipsos MORI to carry out a survey of UK adults, looking at their drinking behaviours and attitudes towards alcohol, and their experiences of cutting down. Drinkaware Monitor 2015: UK adults' experiences of and views on cutting down
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