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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Ipsos Views: Clearing the Fog on Neuroscience 12 February 2016 Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can’t do. Ipsos Views: Clearing the Fog on Neuroscience
Evaluation of the Reducing Reoffending Change Fund 12 February 2016 The Scottish Government (along with the Robertson Trust and Scottish Prison Service) commissioned Ipsos MORI Scotland, in collaboration with a team of academics led by Professor Gill McIvor, to carry out an evaluation of the Reducing Reoffending Change Fund (RRCF.) Evaluation of the Reducing Reoffending Change Fund
ASI:Connect - A communications pre-test designed for today’s media landscape & creative challenges 27 January 2016 Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But how do you know whether your communication is great or average? ASI:Connect - A communications pre-test designed for today’s media landscape & creative challenges
Preparing for later life; working longer and saving more 13 January 2016 This research by Ipsos MORI in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people’s attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this. Preparing for later life; working longer and saving more
Explaining Cameron's Comeback 4 January 2016 David Cameron’s victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016. Explaining Cameron's Comeback
Ipsos MORI Research Highlights - December 2015 22 December 2015 Welcome to Ipsos MORI's December highlights. Ipsos MORI Research Highlights - December 2015
National Citizen Service 2013 Evaluation - One Year On 22 December 2015 Ipsos MORI was commissioned by the Cabinet Office to evaluate the summer and autumn programmes of National Citizen Service (NCS) 2013. National Citizen Service 2013 Evaluation - One Year On
National Citizen Service 2014 Evaluation 22 December 2015 Ipsos MORI was commissioned by the Cabinet Office to evaluate the spring, summer and autumn programmes of National Citizen Service (NCS) 2014. National Citizen Service 2014 Evaluation
Who's killing creativity now? 22 December 2015 In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science. Who's killing creativity now?
The blame game? Women’s views on generational strife and solidarity 21 December 2015 New research by Ipsos MORI for Mumsnet shows that Baby Boomers are seen as having the best quality of life – but Generation X feel they have had many of the same advantages, only without the resentment. The blame game? Women’s views on generational strife and solidarity
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