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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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The Budget and the Economy Infographic 18 March 2015 Our pre-Budget poll sets out public opinion on the economy, the government’s performance and George Osborne. Download our infographic. The Budget and the Economy Infographic
Public Health England 2014/2015 Stakeholder Research 17 March 2015 Ipsos MORI was commissioned to undertake Public Health England’s second wave of research with stakeholders, following on from the baseline wave conducted in 2013/14. Public Health England 2014/2015 Stakeholder Research
Ipsos MediaCT Tech Tracker Q1 2015 17 March 2015 Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology. Ipsos MediaCT Tech Tracker Q1 2015
Generation Next: Tomorrow’s Voters Infographic 16 March 2015 In this Infographic briefing, we look at young people’s disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age. Generation Next: Tomorrow’s Voters Infographic
Leadership Connections, HR and the C-suite 12 March 2015 New research from Ipsos MORI Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Leadership Connections, HR and the C-suite
Brand Purpose - Why brands need to be Superheroes 26 February 2015 It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile. Brand Purpose - Why brands need to be Superheroes
Social Listening Evaluation of the #BackClimateAction Tweetathon 20 February 2015 Ipsos MORI conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014. Social Listening Evaluation of the #BackClimateAction Tweetathon
Ipsos MORI Research Highlights - February 2015 16 February 2015 Find all the latest Ipsos MORI social and market research for the past month collated here in one easily accessible document. Ipsos MORI Research Highlights - February 2015
Millions of visits to The Royal Parks in London, and high ratings given by visitors 28 January 2015 During 2013/14 Ipsos MORI carried out a programme of visitor research for The Royal Parks, an executive agency of the Department for Culture Media and Sport. Millions of visits to The Royal Parks in London, and high ratings given by visitors
Beyond The Hype - The Value of Emotional Advertising 19 January 2015 What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too. Beyond The Hype - The Value of Emotional Advertising
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