Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Babraham Institute: Public Dialogue on Future Strategy
18 November 2015
Ipsos MORI was commissioned by the Babraham Institute, Sciencewise, and the Biotechnology and Biological Science Research Council (BBSRC) to investigate public attitudes towards the future strategy of the Babraham Institute.
Attention Generation Next: beating the attention deficit for young audiences
17 November 2015
Brands are competing for attention against a wide variety of sources from Taylor Swift videos and Vine stars to personal social media streams where the drama, excitement and relatability of Generation Next’s social circles are played out. In this thought piece Ipsos Connect’s Qualitative team discusses the importance of engaging with them in an honest and authentic way when communicating brand messages.
The Reputation Council Report - November 2015
4 November 2015
The report of the tenth sitting of the Reputation Council explores issues such as: building sustainable reputation; the difference between brand and reputation; reputation differentiation; and the future relationship between corporations and NGOs.
Ipsos MORI Research Highlights - October 2015
26 October 2015
Ipsos MORI's research highlights for October includes using social media for research, challenges facing G20 women in the workplace, misperceptions of companies and the taxes they pay, and the latest opinion on Britain's place in - or out - of the European Union.
Ipsos MORI Research Highlights - September 2015
23 September 2015
Ipsos MORI's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.
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