Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
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Ipsos MediaCT Tech Tracker Q1 2015
17 March 2015
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Generation Next: Tomorrow’s Voters Infographic
16 March 2015
In this Infographic briefing, we look at young people’s disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age.
Leadership Connections, HR and the C-suite
12 March 2015
New research from Ipsos MORI Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this.
Brand Purpose - Why brands need to be Superheroes
26 February 2015
It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
Beyond The Hype - The Value of Emotional Advertising
19 January 2015
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
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