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Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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UKIP is the party the public least like to see influence a government, the SNP is second 17 April 2015 In this month’s Political Monitor, Ipsos MORI asked the public which parties they’d least like to see having influence over the government in the event of a hung parliament. UKIP is the party the public least like to see influence a government, the SNP is second
Conservatives and Labour still close in the polls 16 April 2015 With the opening weeks of the election campaign behind us, Ipsos MORI’s Political Monitor finds the Conservatives and Labour still fighting it out in the race for Number 10. Conservatives and Labour still close in the polls
Likelihood of Voting 16 April 2015 How likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote? Likelihood of Voting
Political Monitor: Satisfaction Ratings 1997-Present 16 April 2015 Q3-6 Are you satisfied or dissatisfied with the way ... ... the government is running the country? ... ... is doing his/her job as ...? Political Monitor: Satisfaction Ratings 1997-Present
Voting Intention in Great Britain: 1976-present 16 April 2015 This page shows the voting intentions of all respondents who name a party that they say they intend to vote for, whether or not they are certain that they will vote Voting Intention in Great Britain: 1976-present
Conservative Leader Image 16 April 2015 Q Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mrs Thatcher / Mr Major / Mr Hague / Mr Duncan Smith / Mr Howard / Mr Cameron. Conservative Leader Image
Voting Intention in Great Britain: Recent Trends 16 April 2015 Figures are based on all those absolutely certain to vote. (This is Ipsos MORI's "headline" voting intention measure) Voting Intention in Great Britain: Recent Trends
Liberal Democrat Leader Image 16 April 2015 Q Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mr Ashdown / Mr Kennedy / Sir Menzies Campbell / Mr Clegg. Liberal Democrat Leader Image
Political Monitor Archive 16 April 2015 Index of recent Ipsos MORI monthly Political Monitor surveys and to the associated political trends Political Monitor Archive
Voting: Definitely Decided or May Change Mind? April 2015 Q Have you definitely decided to vote for the ... party or is there a chance you may change your mind before you vote? Voting: Definitely Decided or May Change Mind?
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