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Ipsos Global @dvisor Wave 20

The Economic Pulse of the World

Published:2 June 2011
Fieldwork:6 - 21 April 2011
Source:Ipsos MORI / Global @dvisor
Keywords:Britain, Economic optimism, Economy, Global Advisor, International social research
(Click on keywords to find related Research)

Britons lack confidence in economy

New research by Ipsos MORI shows that only one in ten Britons rate the economy as ‘good’. The latest Ipsos Global @divsor survey conducted in  24 countries ranks Britain amongst the most negative nations in the world.

Our economic confidence league table puts the populations of Sweden (78%), Australia (70%) and Germany (67%) amongst others who are significantly more positive about the current state of their own economy. Britain ranks alongside Italy (10%), France (8%) and Spain (8%) as one of the most negative countries – only the Japanese and Hungarians are less positive (7% and 6% respectively).

Looking forward, economic optimism in Britain for the next six months is also comparatively very low. One in ten (10%) Britons expect the economy to be stronger in the six months. Only the Japanese and French (9% and 4% respectively) are less optimistic about the next six months. The average of the 24 countries surveyed is 27% expecting improvement – almost three times as much as in Britain.

Optimism for the future is highest among citizens in Brazil (72%), Saudi Arabia (60%) and India (55%).

Managing Director of Ipsos MORI, Bobby Duffy, said:

“It’s understandable that the majority of Britons in the current situation hold a negative view of the economy, house prices are absurd and the cost of living is increasing rapidly in comparison to earnings. There is rightly a lot of pessimism out there, which will have an impact on growth and our economic recovery."

For more information please contact Ashish Prashar on 07775 501 839 or 020 7437 3452.

Technical Note

Ipsos Global @advisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

For the results of the survey presented herein, an international sample of 18,787 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.

Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe, (in the small number of developing countries where access to the internet is limited respondents are more likely to be affluent and well connected than the average member of the population.)

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Bobby Duffy
Bobby Duffy

Managing Director, Social Research Institute