Just one in ten (9%) Britons expect the economy in their local area to be stronger in six months time according to new research from Ipsos’ Global @dvisor online survey conducted in 24 countries. Of the 24 countries surveyed, only the French (3%) are less optimistic about their local economy while the Japanese, Hungarians and Belgians (all 10%) are as downbeat as Britons about the prospects for their local economy.
Of the G8 countries, Canada (24%), Germany and the USA (both 22%) are the most optimistic about their local economic prospects in the next six months. However, even in these countries no more than a quarter believe there will be any strengthening in their local economy in the next six months.
Managing Director of Ipsos MORI, Bobby Duffy, said:
“Economic optimism is low around much of the developed world and with the recent economic news coming out of Germany and the UK, along with the downgrading of America’s credit rating, it is difficult to see where any improvement in optimism, and with it consumer confidence, is going to come from.”
Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
For the results of the survey presented herein, an international sample of 18,722 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed between the 5th and 18th of July 2011. Approximately 1,000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.
Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe, (in the small number of developing countries where access to the internet is limited respondents are more likely to be affluent and well connected than the average member of the population.)