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Ipsos Global @dvisor Wave 27: Cyberbullying

Social networking = Cyberbullying?

Published:23 January 2012
Fieldwork:1 - 15 November 2011
Source:Ipsos Global @dvisor
Keywords:Bullying, Cyberbullying, Global Advisor, International Research, Social Media, Technology
(Click on keywords to find related Research)

One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos MORI released today. The online survey across 24 countries shows parents in Canada (18%) and the USA (15%) are more likely to say their child has experienced cyberbullying. However, online parents in Italy (2%) and France (5%) are less likely than British parents to say their child experienced cyberbullying.

A quarter (25%) of British parents say they know of a child in their community who has experienced cyberbullying – in line with the USA (25%) but higher than in Belgium (12%), Germany, Spain and France (all 11%).

By far the most commonly experienced form of cyberbullying around the world is via social networking sites. Of those who know someone who has experienced cyberbullying across all 24 countries, six in ten (60%) it happened on a social networking site. Four in ten say it happened on a mobile phone (42%) or an online chatroom (40%) while a third (32%) said it was either over email or online instant messaging.

The poll also shows that most people think more needs to be done to control cyberbullying. Eight in ten Britons (79%) feel that cyberbullying needs special attention while 21% feel it can be handled through existing anti-bullying measures.

A spokesman for Ipsos MORI, Tom Mludzinski, said:

“While new technology has opened a gateway for people to communicate in a positive way across the globe, it has also created a new way in which people can be bullied and harassed and there is now a demand for something to be done to protect children.”

Technical Note

 These are the finding sof the Ipsos Global @dvisor Wave 27 (G@27), an Ipsos survey conducted between 1 and 15 November 2011.

Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world.

For the results of the survey presented herein, an international sample of 18,682 age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Greece, Indonesia, Ireland, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.

Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe, (in the small number of developing countries where access to the internet is limited respondents are more likely to be affluent and well connected than the average member of the population.)

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Tom Mludzinski
Tom Mludzinski

Former Deputy Head of Political Research