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The Autumn Economic Pulse: Gloom Reigns

Ipsos Global @dvisor Wave 38

Published:5 December 2012
Fieldwork:2 - 16 October 2012
Source:Ipsos Global @dvisor
Keywords:Autumn statement, Economic optimism, Economic optimism, Economy, Global Advisor, International Research
(Click on keywords to find related Research)
As the Chancellor delivers his Autumn Statement, new research released today finds just 15% of Britons believing their economy to be in “good” shape, with only 10% expecting to see an improvement over the next 6 months.

The Ipsos Global Advisor poll of 24 countries finds the UK – and other European economies – remaining at the foot of the global economic confidence league table.

Indeed, the UK’s 15% places it ahead of a number of its European neighbours. In France and Italy only 6% say their economies are in a “good state”, while Hungary scores 4% and Spain 3%. Japan also records scores more in line with many European countries, with just 9% positive.

At the other end of the spectrum is Sweden, which has seen a 7 percentage point boost over the last month, with 72% of Swedes now positive about the state of their economy.

The results in Germany are positive, although not as bright as they have been. Germany’s 60% “good” rating remains far ahead of most of its neighbours. However, this marks an 8 point fall on last month’s result. Similarly, the 11% of Germans who expect to see their economy improve over the next 6 months is the lowest level recorded this year.

The Ipsos Global Average rating of national economic confidence stands at 36%, which is the most pessimistic reading since the 2008/9 crash. In the “BRIC” countries, 51% give a positive economic assessment, and in The Middle East and Africa the score is 50% - far ahead of Europe’s 24%.

By country, it is Saudi Arabian citizens who are most positive of all, with 79% saying their economy is in a “good”state. This is followed by Sweden (72%) and Canada. As Mark Carney prepares to leave for London, 68% of Canadians give their economy a positive bill of health.

Ipsos Global @dvisor 38: The economic pulse of the world: November 2012 from Ipsos MORI


Simon Atkinson, Assistant Chief Executive at Ipsos MORI said:

“For anyone sitting in London, Paris, Madrid or Rome, this is a truly dreary set of results. Economic confidence has flatlined at a very low level, with consumers showing few signs that they think things will change any time soon.”

Technical note

Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world.

For the results of the survey presented herein, an international sample of 18,713 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. This latest wave also includes interviews in Denmark and Kenya.

The survey was conducted between 2nd and 16th October, 2012.

Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe.

Core findings from the survey can be found in the attached slides.
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