We use cookies to ensure that we give you the best experience on our website.If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Ipsos MORI website. However, if you would like to , you can change your cookie settings at any time.

Economist/Ipsos MORI January 2013 Issues Index

The most important issues facing Britain - starting 2013 as we ended 2012

Published:22 January 2013
Fieldwork:4 - 10 January 2013
Keywords:Issues facing Britain
(Click on keywords to find related Research)

The first Economist/Ipsos MORI Issues Index of 2013 shows that, despite a drop of three percentage points, over half of the public (52%) remain concerned about the economy, undisputedly the single most important issue facing Britain today. For over a third (36%) it is the single most important issue facing Britain, for the remainder it is among the most important issues.

Issues Facing Britain: January 2013

Three in ten (29%) are concerned about a related issue, unemployment, and though this remains the second most important issue facing Britain, as it has been since August 2011, this is the lowest level of concern since that point in time.

As with last month, a fifth (22%) are concerned about race relations/immigration – and this concern is most prevelant amongst those aged 55-64 (34%) compared with those aged 18-24 (13%). A similar percentage (21%) are concerned about the NHS, an increase of 6 percentage points, though this follows on from a fall of five percentage points in December, and this issue has hovered around the 20% mark since 2009.

Just under a fifth (18%) are concerned about crime/law and order, a much bigger issue amongst Londoners (24%) than it is amongst those in the South East excluding London (12%).

Looking further down the list, one in ten (10%) are concerned about pensions/benefits, though as this rises to 17% of those aged 55+ (compared with 6% of those aged 18-44), there is a suggestion that this concern may be centred around pensions rather than the welfare state generally. Despite the current political attention being given to the EU, only 6% mention this as amongst the most important issues facing the country, in line with recent months. In fact, this issue has never scored higher than 10% since June 2005.

This month we also have released our aggregate issues index data from 2012, which shows that the top 10 issues across last year exactly match the top 10 issues this month, indicating that the public's priorities are unshifting as we go into the new year.

Technical note

Ipsos MORI's Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviewed a representative quota sample of 965 adults aged 18+ across Great Britain. The questions are spontaneous - i.e. respondents are not prompted with any answers.  Ipsos MORI's Capibus vehicle was used for this survey. Interviews were conducted face-to-face in-home between 4th- 10th January at 150 sampling points across Great Britain. Data are weighted to match the profile of the population.

Add to My Ipsos MORI Bookmark & Share Print this page

Contact Us

Gideon Skinner
Gideon Skinner

Head of Political Research

Jerry Latter
Jerry Latter

Research Manager



The Economist

The Economist

Web: www.economist.com