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Mystery Shopping

More than just performance measurement

Mystery Shopping is about more than just performance measurement. It’s about getting fast and fresh results into a business to drive discovery and service improvement – across all customer touchpoints. The Ipsos Loyalty approach comprises...

Better Design

  • Our Ideal Customer Experience™ (ICE) solution maps out each part of a customer journey – the good and bad – so that businesses can manage the experience and not the numbers.
  • Our research teams develop sampling plans using our Shoptimization™ approach; this often reduces costs, yet sacrifces nothing in terms of reliability or usability of results.

Better Execution

  • Operations: we layer mobile technology – which includes the ability to geo-tag, take photos, record video and upload information instantly – over a foundation of operational excellence.
  • Shoppers: we’re experts in training, managing, compensating & retaining the most sought-after shoppers in the industry. 

Better Impact

  • Online, real-time results: real-time results are presented in a sophisticated dashboard environment which allows any level of stakeholder to quickly explore and act on results.
  • Integrated insights: we can integrate mystery shop, customer satisfaction, employee satisfaction and other data streams into our web reporting platform.
  • Built in ownership: Ipsos Hot Alerts and Action Planning ensure everyone pays attention and is accountable for correcting performance gaps.
  • Fair data: Ipsos FairScore™ ensures locations are compared and ranked accurately and that staff are rewarded and recognised appropriately.

Please contact us on 01908 682700 and select option 2 for Mystery Shopping. 

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Nick Lygo-Baker
Nick Lygo-Baker

Head of ViewsCast, Ipsos Loyalty