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Who We Are

We are a group of dedicated researchers, from a variety of backgrounds, who all share an enthusiasm for getting into the hearts and minds of consumers; for wanting to better understand what it is that drives consumers to make choices and to help clients grow their businesses.

The Consumer Packaged Goods team, within our Marketing portfolio, is based in our Harrow offices in greater London. We are over 60 researchers who share a common drive to provide the best service to our clients, ensuring mutual success.

We would be delighted to discuss how we can work together with you.


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John CollJohn Coll
Head of CPG & Retail

Consumers See Little Difference between National and Store Brands

Ipsos Marketing - Global Consumer ViewsIpsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

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