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An Interview with Heineken
The Reputation Council 2014
Key Influencer Tracking
Milorad Ajder interviews Sean O' Neill
of Heineken on the challenges of, and
changes to, reputation management.
Bringing a global perspective to some
of the key issues facing corporate
Examine the attitudes and opinions of a
range of elite, opinion forming
Trust erosion - 70% agree that industry & commerce have lost the trust of general public http://t.co/kKpvcGfbbO http://t.co/wn4KvvOmbe
8 hours ago
Corporate tax and executive pay key issues to address to improve trust in business http://t.co/kKpvcGfbbO http://t.co/bzvyNivs3a
4 days ago
Voting with their feet - 45% of consumers would reconsider using companies that avoid tax http://t.co/kKpvcGwM3m http://t.co/oWOAy4uuzK
6 days ago
The Reputation Centre at Ipsos MORI has over 40 years experience of helping clients monitor and manage their most important intangible asset; their reputation.
We work with you to identify what drives, builds and sustains a strong corporate reputation.
Our research can help you understand how strong your reputational currency is, what shapes its value, how you can strengthen it and how best to use it to support your specific business goals.
The Key Influencer Tracking program is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion forming stakeholder audiences.
Here are some of our latest thought leadership on issues surrounding corporate reputation.
The Ipsos MORI Reputation Council consists of senior communicators drawn from a range of blue chip organisations operating across Europe.
Reputation Centre Managing Director
29 January 2015
26 January 2015
22 January 2015
16 January 2015
25 November 2014
8 December 2014
5 February 2014
18 November 2013
25 June 2013
30 April 2013
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