Ipsos MORI General Election Centre 2010
Ipsos MORI has been conducting political polling at every general election since 1979. We have the most long-term trends and comprehensive set of political polling data of all polling agencies in the UK.
General Election 2010 - An Overview
Now that the dust has finally settled on the 2010 election, Ipsos MORI has developed an overview of the polls, the results and the big issues that affected the outcome.
Find the latest election polls and research findings from Ipsos MORI.
Economist poll - Do the public know what they want?
An Ipsos MORI survey for The Economist confirmed that it is not always easy to give the public what they (think they) want.
Read our thinking from the 2010 election, including published articles and commentary pieces from the Ipsos MORI political team.
Key dates and voting intention since 2005, the context for the 2010 General Election.
Ipsos MORI has unrivalled political election trends from every general election since 1979.
Ipsos MORI's final estimates of how the votes at the general election broke down by gender, by age, by social class and by housing tenure. This is based on a detailed analysis of all the voting intention surveys we conducted during the campaign, a total of more than 10,000 interviews, aggregated to achieve a robust sample size, and weighted at regional level to the final election result and turnout as well as to the population profile
The media - both printed and online - clearly have an impact in elections, but to what extent did they influence the 2010 outcome?
On Election day, Ipsos MORI and GfK NOP carried out a major exit poll today for the BBC, ITV News and Sky news.