We use cookies to ensure that we give you the best experience on our website.If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Ipsos MORI website. However, if you would like to , you can change your cookie settings at any time.

Political and Social Trends

Since the 1970s

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.



Key monthly trends

Headline voting intention (certain to vote) | Nov 2002-present 
Satisfaction with government and party leaders 1997 – present
Economic Optimism | 1978-1997 | 1997-present
The most important issues facing Britain 2012 onwards
Political Monitor Archive

Voting Intention trends

Headline voting intention (certain to vote) | Nov 2002-present 
Headline voting intention | 1976-1987 | 1987-1997 | 1997-Oct 2002
All naming a party
Likelihood of voting

How the voters voted

How Britain voted | 20152010 | 2005 | 2001 | 1997
How Britain voted since 1974
Voting by tenure
Voting by religion
Voting by newspaper readership
The political triangle

General election campaigns

Importance of election result
General election campaign - definitely decided or may change mind
When do people decide who to vote for
Strength of support for party of preference
Policies, values, leaders and candidates
Election campaign penetration
Election campaign influences on voting
Banning election coverage and opinion polls
Interest in opinion polls during elections
Interest in party general election broadcasts
Interest in politicians' speeches during election
Interest in election news
Expected general election outcome

Party Leaders

Satisfaction with government and party leaders 1997 – present | 1988-1997 | 1977-1987
Satisfaction with government and party leaders (among own supporters) 1994 onwards
Conservative leader image
Labour leader image
Lib Dem leader image
UKIP leader image
Most Capable Prime Minister
Most Capable Chancellor
Best party leader in key respects
Like the Leader? Like their policies?
Like the Leader? Like their party?
Is the opposition leader ready to be PM?
Satisfaction with the chancellor


Conservative party image
Labour party image
Lib Dem party image
UKIP image
Party identification – 2001-2008
Party identification – 1993 - 2001, 2010, 2014
Party with best policies for the country
Party advocacy
Is the opposition ready for government?
Best team of leaders
Best party at looking after your interests
Best party at looking after the interests of women
Most clear and united party about what its policies should be
Party alignment
Is the coalition government a genuine coalition?

Important issues facing Britain

The most important issues facing Britain 2007 onwards
The most important issues facing Britain 1997-2006
The most important issues facing Britain 1988-1997
The most important issues facing Britain 1974-1987
Importance of key issues to voting
Issues Index archive

Best Party on key issues

Animal Welfare | Asylum and immigration | Benefits | Constitution/Devolution | Crime/Law and Order |
Defence/Disarmament/nuclear weapons | Education/Schools | Environment | Europe | 
Health Care | Housing | Iraq | Managing the economy | Northern Ireland | Pensions | Public Transport |
Taxation | Trade Unions/Strikes/Industrial relationsUnemployment |

Political system, constitution & devolution

Scottish independence
Satisfaction with the system of governance
Interest in politics
Support for proportional representation
Attitudes to a hung parliament
Satisfaction with the way that parliament works
MPs' motives
Trustworthiness of politicians
Duty to vote
Attitudes towards sleaze
Trust in the government
Does getting involved in politics work?
Influence over Government policies
Views of English Devolution
The United Kingdom remaining in its current form

Economic trends - general

Economic Optimism | 1979-1997 | 1997-present
State of the economy
Government record on.. | Economy | Unemployment | Tax & Spending
The effect of the Budget (1) | The effect of the budget (2)
Confidence in the Government’s economic policies
Concern about redundancy
Personal financial circumstances
Standard of living
Impact of growth on personal standard of living

Public services and spending

Value for public money
Private provision of public services
Influence over public services
Reduce taxes or maintain spending?
Speed of deficit reduction
Cut spending on public services or make them more efficient
Improving public services
Improving education
Improving the NHS
Improving the Environment
Opportunities for young people
Doing the right thing about pensions
Improving policing
Listening to people's priorities
Influence over public services
Improving public transport
Skills in Britain's workforce

Veracity and opinion of professionals

Opinion of professionals - trend index
Veracity index – trends
Underpaid professions
How well people do their jobs


Joining the Euro - trends since 1991
Being urged to join the Euro
Attitudes to joining the Euro
European Union membership
Satisfaction with the EU
Britain's most important international relationship
Preferences for Britain's future role in Europe
Confidence in EU negotiations


Falklands War archive
War in Iraq - trends
Attitudes to Afghanistan conflict


Too Many immigrants in Britain? 1989-2012
Immigration and asylum trends 2006-2009
Controlling and managing immigration


The Ideal Society
Broken Britain?
Perceptions of Social class
Attitudes to abortion
Religious Denomination
Attitudes towards Trade Unions
Transport Priorities
Attitudes to the death penalty
Support for nuclear power

Monarchy trends

All Royal family/Monarchy trends


Add to My Ipsos MORI Bookmark & Share Print this page

Contact Us

Ben Page
Ben Page

Chief Executive, Ipsos MORI

Dr Roger Mortimore
Dr Roger Mortimore

Director of Political Analysis

Gideon Skinner
Gideon Skinner

Head of Political Research

Sir Robert Worcester
Sir Robert Worcester

Founder of MORI


Voting Intention Trends


Results based on c1,000 British adults aged 18+ each month. Voting intention figures based on all certain to vote (approx. 50-60% of the total sample).

Leader's Net Satisfaction (%)

David Cameron
Ed Miliband
Nick Clegg
Nigel Farage
 Apr -19
 Mar  -25 -11
 Feb  -15  -21 -14
Jan  -9 -18
 Dec  -14 -17  -7  -15 
Nov  -22 -3  -14  -12 
Oct -9  -2  -5  +8 
Sep -10  -3  -7  -5 

Results based on c1,000 British adults aged 18+ each month. Leader net ratings are those saying satisfied minus dissatisfied for each.

Ipsos MORI Political Monitor Mid-Term Review: 2010-2012

Ipsos MORI Political Monitor Mid-Term Review: 2010-2012

Visit Ipsos MORI’s mid-term polling review microsite, collecting together our trends in public opinion between 2010 and 2012. Read more link